It's a lifestyle - It's a choice!
COMPANY OVERVIEW
Vision
To create a multi-divisional lifestyle brand to enrich, elevate, empower, and embrace the modern-day global citizen, through a plethora of engaging and entertaining mediums.
Brand
The WayOut Worldwide brand is largely represented through its founder and CEO, Joseph (Joe) Mode who can easily be described as the inspirational, motivational, entrepreneurial modern-day Martha Stewart… on a budget. The brand offers a full and robust program of components, including but not limited to:
WayOut Worldwide Events
- ‘In the Mix with Joe Mode’: These events will be the staple format for WOW events that re both national and international parties run in partnership with other promoters and/or venues where guests will pay high prices and invited to enjoy the very best in food, beverages, and entertainment to really enhance their luxurious lifestyles.
- Other quarterly, predominantly fundraising events, taking the format of : Gala’s, fashion shows, wine tastings, art galleries, film screenings, script readings, sporting events, and so forth. All of which will be aimed at supporting the 501C Project which runs 4 quarterly events which is an even split between the selected beneficiary and its own ‘Spread the Love’ campaign.
Culinary Experiences
- ‘Just Like Home Cooking’: Private dinner events that can be booked by those customers looking for something special to impress family, friends, and colleagues.
WayOut Worldwide Film / TV Productions
There are a number of both TV and Film projects currently under development, as follows:
- ‘Hung Jury’ (TV)
- ‘Guess who’s coming to dinner-Fire Island Edition’(TV)
- ‘Love Finally’ (Film)
Personal / Professional Development Programs
- ‘You Can Get Up’: Inspiration quotes by Joe Mode which will be delivered as a weekly Podcast, Social Media posts, and ultimately into a fully illustrated coffee-table book.
Core Values
- Enrich: All our projects will strive to improve and enhance the quality of life for not only our core member-base, but for all those with whom we engage, by providing holistically creative activities and events that address key factors of healthy (physically, emotionally, mentally, and spiritually) daily living,
- Elevate: To raise awareness of the key themes and issues that truly matter for all of our customers, so that at all times we are customer-focused, prioritizing their needs and building strong and long-lasting relationships,
- Empower: Through innovative and creative means, we seek to fully support and instill courage, strength and confidence into those who engage with our products, so they can find their own path to become high achievers and leaders within their chosen field,
- Embrace: To take an active and purposefully diverse and inclusive approach to ensure our customers feel welcome across all of our projects and in all of the corporate language used.
Promise
The commitment to our customers and partners will be displayed through our unwavering dedication to our core values to enrich, elevate, empower, and embrace. We will be very proactive in championing issues that need a voice in such a way that will enlighten, educate and engage. We will work with professional integrity at all times to ensure our key partners and sponsors are satisfied that their brand names are being held to the highest of honor and care at all times.
Target Audience
- Although many of the live events will be focused in the major US cities of New York, Miami, San Francisco, Chicago and Los Angeles, initially our core members will come from the global LGBTQ community, though not exclusively so,
- Across the spectrum, we desire to connect with creative entrepreneurs who are seeking to enrich and develop their lives in order to achieve their goals,
- All gender, non-gender, sexual orientation and faiths will be welcomed and accepted without judgement,
- General Profile: 30-50 years, professional, creative, with an entrepreneurial spirit.
Market Position
Picture being part of an event where in one corner guests get to experience visual art while listening to excerpt readings from modern day literature to another sector that features a culinary cooking presentation complimented by an educational wine pairing, to another offering visual entertainment of fresh TV shows and short films. All coming together to raise money and brand awareness for a designated philanthropic organization through our 501C PROJECT. This is what WayOut Worldwide is about – to raise the profile of the LGBTQ social scene by creating innovative, high-quality and unique projects and events for all of our customers and clients.
About Joe Mode
A proud UCLA Alumni and carrier of the prestigious Chancellors Service Award, Joe Mode is the founder and CEO of WayOut Worldwide, which compromises it’s two flagstone sister companies, WayOut Events and WayOut Productions. Joe’s passionate philanthropy has been demonstrated through a slew of entrepreneurial endeavors that has spanned more than twenty years and has included:
- Member of Board of Directors for Live Out Loud, the NY-based, LGBTQ charity,
- Creator and Executive Producer of several reality TV/Online shows, including, ‘Get Your Grove On’ and the soon to be released, ‘Hung Jury’,
- Writer, Director, and Producer of the short film, ‘Why?’, selected for the NYC New Film Makers Film Festival,
- Executive Director of ‘Out in Television & Film’, which is a networking organization supporting the global LGBTQ community,
- Special Event Producer for NEWFEST, the New York based LGBTQ Film Festival 20th Anniversary in 2008,
- Supporter and Spokesperson for the NY Anti-Violence Project and founder of the Spread the Love Campaign against Domestic Violence and Partner Abuse,
- Promotional Partners and Branded Event Producer for NY-based Passport Magazine.
THE STRATEGIC PILLARS
Unique First Class Projects Executed with Excellence
- Craft unique events using innovative ideas to engage clients.
- Capture beautiful moments to create unforgettable memories.
- Operate with technical intelligence and streamlined efficiency.
Exclusive & Inclusive Membership Hub and Client Relationships
- Build a solid committed core membership network.
- Forge professional, long-lasting and meaningful client relationships.
- Deliver exceptional and first-class customer service.
A Strong Voice Tackling Big Themes
- Attentive and active listening to the needs of our clients.
- Develop a global voice ready to embrace culturally diverse themes.
- Clear and strong communications both internally and externally.
Leaders in Mentoring and Coaching
- Offer extensive training and personal development opportunities.
- Celebrate, recognize and award others for outstanding achievements.
Build Strong and Long-lasting Partner / Sponsor Relationships
- Foster positive and collaborative working relationships.
- Develop connections with local communities and charities.
Sustainability & Environmentally Aware
- Adapt environmentally green operational practices.
- Reduce waste and promote a culture of recycling.
KEY PERFORMANCE INDICATORS (KPIs)
A vigorous program of excellently executed projects and events, measured by:
- Good attendance and strong client engagement
- Profitable and within budget
- Operational efficiency and resourcefulness
- High impact for target audience in fulfilling the project aim/goals.
A strong and growing core membership group, measured by:
- A continuously growing database of contacts
- Responsiveness with reviews, comments, and testimonials
- Overall positive feedback and client satisfaction.
Company Development and Growth, measured by:
- Growing core team, retention of such, and commitment
- Financially sustainable and profitable.
SHORT & LONG-TERM GOALS
Short-Term Goals (Next 1 - 2 Years)
- Define and design the brand outline for each project/event
- Develop strong partnership and sponsorship relationships
- Focus on increasing the current LGBTQ membership / client base by 100%
- Use technology to apply administrative systems to ensure efficiency
- Raise more continuous capital, resources, and funding.
Long-Term Goals (Next 3-5 Years)
- Become a highly recognized brand for each project/event
- Build Joe Mode’s personal profile as an ambassador of Cancer Awareness
- Develop partnerships with A-list industry players
- Globally expand and increase membership / client base by a further 150% by expanding the engagement with the wider non-LGBTQ community of creatives and entrepreneurs predominantly through Joe Mode’s passion for    raising Cancer Awareness
- Develop legacy funding and move into philanthropical endeavors
EXECUTIVE SUMMARY
WayOut Worldwide isn’t about one person. It isn’t about one community or even one country. This is a global initiative to Enrich, Elevate, Empower and Embrace those who really connect with our story, vision and goals. It is a service delivered with excellence with the sole aim of inspiring others to inspire others by finding and living with purpose. It is about being a voice in the wilderness for those who cannot speak up for themselves on matters that may be too rooted in trauma and pain.Â
Year 1-2 will see the official launch of this multifaceted company as we focus on developing and defining our approach, building our key global partners and extending our LGBTQ client base to whom we are committed to serve.Â
Year 3-5 will be about extending our boundaries to become more intentionally engaged with the creative entrepreneurial non-LGBTQ communities with extensive work around Cancer Awareness.